Executive Summary
Brands with extensive marketing asset libraries face challenges in managing, organizing, and retrieving content due to manual tagging and limited search capabilities.
mktg.ai is building a creative-first marketing analytics platform that allows brands to effectively organize marketing assets across all channels within their marketing ecosystem as well as measure and optimize marketing performance.
By partnering with Elastiq, mktg.ai developed an AI-powered Smart Asset Management platform on Google Cloud, transforming creative workflows by enabling advanced search using metadata, performance data, and content semantics, driving efficiency and better marketing outcomes.
This solution tackles the challenge of inefficient asset organization and retrieval, a major pain point for brands with extensive marketing libraries. Unlike traditional keyword-based search, Elastiq’s semantic search understands the meaning behind the assets, enabling users to discover and reuse content based on style, brand elements, and audience segmentation.
Client Profile
mktg.ai, a leading creative-first, performance-driven marketing analytics platform, specializes in the seamless integration of digital and traditional marketing assets. They leverage data analytics and Machine Learning to provide cutting-edge, data-driven strategies to measure and eventually optimize marketing campaigns and construct comprehensive, long-term asset libraries for their diverse clientele.
Business Problem
mktg.ai wants to solve following critical challenges for brands:
- Inefficient Asset Organization and Discovery: Traditional keyword-based search methods often yield irrelevant results, hindering efficient access to marketing assets. Manual keyword tagging was extremely time consuming and inefficient.
- Limited Visibility into Asset Performance: Without a centralized system for asset management, marketing assets reside within disconnected systems that were managed by various agencies. It’s difficult to understand which assets are truly driving results and optimize campaigns based on data-driven insights.
- Inconsistent Brand Messaging: Without a unified platform for asset management and insights, maintaining consistent brand messaging across various campaigns and channels is challenging.
Elastiq’s Solution
Elastiq’s semantic search platform built on Google Cloud addressed mktg.ai’s challenges through:
- Advanced Semantic Search Capabilities: Implemented an AI-driven search engine that utilizes the Multimodal embedding model (from Google Cloud Vertex AI) to understand the semantic meaning of the assets, not just keywords.
- Visual Recognition Technology: Incorporated proprietary computer vision algorithms to pre-process and chunk images and videos to improve the efficiency of video and audio based search.
- Metadata and Performance Data based search: Integrated asset metadata and performance data along with asset embeddings to create a smarter search algorithm based on content semantics, style, brand elements, audience segmentation, performance, etc.
- Multi-Tenancy: Implemented a secure and scalable multi-tenant environment allowing mktg.ai to serve multiple clients efficiently.
Results and Impact
The partnership between mktg.ai and Elastiq yielded significant improvements:
- Rapid Development: 6-weeks turnaround from concept to production.
- Managed Services: Google Cloud Vertex AI allowed for deploying and querying AI models at scale without any operational overhead.
- Security: Google cloud CDN allows for building a secure multi-tenant access to the storage infrastructure for marketing assets.
“Elastiq’s deep understanding of Machine Learning and AI allowed us to implement an efficient AI-based search that enabled our customers to discover and reuse their marketing assets across their marketing ecosystem. This makes marketing evolutionary instead of having to reinvent assets for each campaign or channel”
Kevin Wassong, CEO, mktg.ai
Conclusion
By harnessing the power of semantic search and AI-driven insights on Google Cloud, mktg.ai unlocks the full potential of creative assets and significantly enhances marketing capabilities for the brands.
The partnership with Elastiq demonstrated the transformative impact of AI-driven solutions in enhancing marketing effectiveness, streamlining workflows, and driving business growth. Google Cloud products provided a robust foundation for this success, offering products like Vertex AI, Cloud Storage and CDN.
Unlock the power of AI-powered search for your enterprise with Elastiq Pixels – our semantic search platform that can efficiently search through videos, images, and audio content without any need for manual metadata or keyword entry.
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