AI Agents Power E-Commerce Launch
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Case Study / Chemical Distribution / September 2025 · 5 min read

AI Agents Power E-Commerce Launch

AI Agent automates entity extraction from 5,000+ technical documents, eliminating manual data entry and enabling rapid e-commerce catalog creation.

Vertex AI Gemini Cloud Run Document AI

Executive Summary

A polymer and chemical distributor partnered with Elastiq to implement an AI Agent on Google Cloud that automates entity extraction from technical documents, eliminating manual data entry, ensuring data consistency, and reducing errors-enabling a successful e-commerce launch.


Client Profile

An e-commerce platform company for polymer sales requiring accurate product descriptions for each polymer variant. With thousands of products from multiple manufacturers, each with detailed technical specifications, manual catalog creation was a significant barrier to launch.


Business Problem

The challenge was data extraction at scale:

Document Volume and Variety

5,000+ Technical Data Sheets (TDS) with varying formats from different manufacturers. No two documents were structured the same way.

Manual Process Limitations

  • Manual data entry was slow, error-prone, and inconsistent
  • Incomplete fields (industry, applications) required additional research
  • Lack of standardization across documents delayed e-commerce launch

Quality Requirements

E-commerce success depends on accurate, complete product information. Customers need to trust the specifications they’re reading.


Elastiq Solution: Three-Pronged Strategy

We implemented a comprehensive AI extraction and standardization system:

1. Automated Extraction & Standardization

AI Agent extracts key information from each TDS:

  • Polymer type and composition
  • Supplier and manufacturer details
  • Industry applications and use cases
  • Technical specifications and test results

Rule-based formatting ensures uniform presentation (temperature units, test methods, measurement standards).

2. Accuracy Enhancement

Multiple validation layers ensure quality:

  • Fine-tuned prompts optimized for polymer technical documents
  • Reinforcement learning from human corrections
  • Validation against predefined supplier and industry lists
  • Cross-referencing with known databases to catch hallucinations

3. Flexible Data Handling

The system adapts to document variability:

  • Handles varying formats from different manufacturers
  • Cross-references metadata for missing fields
  • Uses classification databases to infer unstated properties
Technology Stack
Google Vertex AI - AI model hosting and inference
Google Gemini - Document understanding and extraction
Cloud Run - Scalable processing infrastructure
Document AI - PDF parsing and structure extraction

Results

5,000+
Documents Processed
Automated extraction
24/7
Processing
Continuous operation
Validated
Data Quality
Against supplier databases
Launch
E-Commerce Ready
Structured catalog data

The AI Agent delivered:

  • Consistent, reliable data extraction validated against supplier databases
  • Reduced operational costs by automating what was a multi-employee manual process
  • 24/7 automated processing for faster time-to-market
  • Transformed unstructured PDFs into structured e-commerce catalog data

Technical Approach

Handling Document Variability

Different manufacturers use different formats, terminology, and units. Our approach:

  1. Template detection identifies document structure
  2. Adaptive extraction adjusts to identified format
  3. Normalization rules standardize outputs regardless of input format

Preventing Hallucinations

For technical specifications, accuracy is critical. Our validation approach:

  • Cross-reference extracted supplier names against known database
  • Validate numeric values against plausible ranges
  • Flag uncertain extractions for human review
  • Learn from corrections to improve future accuracy

From PDFs to Product Pages

The AI Agent transformed the launch timeline:

Before: Weeks of manual data entry, prone to errors, inconsistent formatting

After: Automated extraction with human validation, consistent quality, rapid scaling


Conclusion

By deploying an AI Agent for document processing, Elastiq enabled a polymer distributor to transform thousands of technical documents into a structured, accurate e-commerce catalog. The solution demonstrates how AI can automate not just simple tasks, but complex document understanding that previously required specialized human expertise.

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