Executive Summary
Artnet, the world’s leading online art marketplace and publisher, partnered with Elastiq to implement Elastiq Compose for automated artist biography generation. The solution dramatically accelerated bio creation speed and reduced costs while maintaining consistent writing style and eliminating AI hallucinations through rigorous fact-grounding.
Client Profile
Artnet (www.artnet.com) operates as both an online art marketplace and publisher, connecting buyers, sellers, and enthusiasts globally. The platform provides a comprehensive database of contemporary artists, artworks, auctions, art fairs, and news.
Business Problem
Creating comprehensive artist biographies at scale presented significant challenges:
Manual Bottleneck
Creating a single biography manually required multiple days of research and writing. With 100,000+ biographies needed, manual creation was completely unsustainable.
High Costs
The resource-intensive research and content creation process made scaling prohibitively expensive.
Inconsistent Style
Varying author styles created cohesion issues across the platform, diminishing the user experience.
Business Impact
Limited artist showcase capability reduced traffic and e-commerce sales. Every artist without a biography was a missed opportunity.
Elastiq Solution: Elastiq Compose
We implemented a comprehensive AI content generation platform:
Automated Research
The system automatically researches artists from approved sources, performing identity resolution to ensure accuracy and completeness.
Fact-Grounding
Every statement in generated biographies is linked to source citations. This eliminates hallucinations entirely-a critical requirement for a platform built on trust.
Style Transfer
The AI learned from existing Artnet biographies to maintain the publication’s distinctive voice and tone. New biographies are indistinguishable from human-written ones.
Workflow Automation
Streamlined end-to-end process from artist names to CMS upload, with human review checkpoints for quality assurance.
Scalable Deployment
Google Cloud infrastructure with auto-scaling handles demand spikes during art events and fairs.
Results
The transformation was dramatic:
- Speed: Biography generation went from days to seconds
- Cost: 10x reduction in cost per biography
- Quality: Consistent, trustworthy content with zero hallucinations
- Impact: 54% increase in page views drove increased engagement and sales
“Our users now benefit from more comprehensive and up-to-date artist profiles, thanks to the speed and accuracy of Elastiq's AI-powered solution.”
The Trust Factor
In an industry where authenticity and provenance are paramount, AI-generated content must be impeccable. Our fact-grounding approach ensures:
- Every claim can be traced to a verified source
- No fabricated dates, exhibitions, or achievements
- Consistent accuracy that builds user trust
Conclusion
By combining AI efficiency with rigorous fact-checking and style consistency, Elastiq enabled Artnet to scale their content creation without sacrificing quality or trust. The platform now provides comprehensive artist coverage that drives engagement, discovery, and ultimately, art sales.