Executive Summary
Elastiq partnered with mktg.ai to develop “ask mktg.ai”-an AI-powered virtual assistant leveraging Google Cloud’s Gemini model and Vertex AI to deliver instant, data-driven marketing insights through conversational queries.
Client Profile
mktg.ai is a creative-first, performance-driven marketing analytics platform specializing in integrating digital and traditional marketing assets. They use data analytics and machine learning to optimize campaigns and build comprehensive asset libraries.
Business Problem
Marketing teams struggled with data accessibility:
Fragmented Data
Marketing information scattered across numerous channels and platforms. Insights existed, but finding them required navigating multiple systems.
Manual Analysis
Slow, time-consuming data crunching prevented real-time insights. By the time analysis was complete, the moment for action had often passed.
Poor Decision-Making
Difficulty synthesizing data led to inefficient campaign optimization and wasted resources. Teams made decisions based on gut feeling rather than comprehensive data.
Elastiq Solution: “ask mktg.ai”
We built a conversational AI interface that makes marketing data accessible:
Natural Language Querying
Marketers can ask questions in plain English:
- “Which creative is performing best for the summer campaign?”
- “What’s our CAC trend over the last 3 months?”
- “Show me top-performing assets for the 25-34 demographic”
Centralized Knowledge Graph
Integration of creative assets, campaign data, and performance metrics into a unified knowledge structure that the AI can query comprehensively.
Gemini-Powered Intelligence
Single interface powered by Gemini model on Vertex AI enables sophisticated queries with contextual understanding and multi-step reasoning.
Instant Explanations
The system doesn’t just return data-it explains its reasoning, helping marketers understand why certain assets or campaigns are performing.
Results
The transformation fundamentally changed how marketers interact with data:
- Instant delivery of campaign performance answers with explanatory reasoning
- Quick optimization of live campaigns with data-backed insights
- Elimination of resource waste through creative performance discovery
- Fundamental shift in marketing intelligence accessibility
“Marketers have always been forced to hunt for answers across disconnected spreadsheets...ask mktg.ai provides a single interface to query all marketing insights.”
The Power of Conversation
Traditional BI tools require users to know:
- What data exists
- Where it lives
- How to query it
- How to interpret results
ask mktg.ai removes these barriers. Marketers simply ask what they want to know, and the AI handles the rest-finding the relevant data, performing the analysis, and explaining the results.
Example Interactions
Marketer: “Why did our email campaign underperform last week?”
ask mktg.ai: “Last week’s email campaign had a 2.3% CTR, below your 3.1% benchmark. I see three contributing factors: 1) Subject line A/B test showed 40% lower open rates for variant B, which received 60% of sends. 2) Send time was shifted to Tuesday 2pm, historically your lowest engagement window. 3) The featured product had limited inventory, possibly affecting click intent. Recommend reverting to Monday 10am sends and using high-open subject line patterns.”
Conclusion
By combining Gemini’s conversational intelligence with mktg.ai’s unified marketing data, Elastiq created a new paradigm for marketing analytics. Instead of data hunting, marketers can focus on strategy-letting AI handle the heavy lifting of data synthesis and insight generation.