Executive Summary
Elastiq created an AI-powered pilot solution for NGLmitu that changed the turnaround time for responding to RFPs from days to minutes while ensuring consistent design and messaging across all proposals.
Client Profile
NGLmitu is a North America-based Latino media and entertainment company specializing in connecting advertisers with US-based Latino audiences through in-language, in-culture, and in-context media solutions.
Business Problem
NGLmitu’s manual RFP process was time-consuming and labor-intensive:
Data Extraction Complexity
RFPs arrive in multiple document formats (PPTX, XLSX, DOCX) requiring manual extraction and normalization.
Multi-Step Manual Process
Each RFP required:
- Data extraction and intake form population
- Media planning and strategy development
- Proposal deck creation with custom visuals
- Multiple review cycles
Inconsistent Quality
Different team members produced proposals with varying quality and branding, creating an inconsistent client experience.
Time Pressure
Extended turnaround times meant missed opportunities and competitive disadvantage in a fast-moving media market.
Elastiq Solution
We developed a comprehensive generative AI-powered solution:
Automated Data Extraction
AI extracts and normalizes data from RFP documents and intake forms regardless of format, eliminating manual data entry.
Narrative Generation
Google Cloud Vertex AI Gemini generates compelling proposal narratives tailored to each opportunity, maintaining NGLmitu’s voice and value propositions.
Image Creation
Google’s Imagen-3 model creates custom visuals that match brand guidelines, eliminating the need for stock photos or manual design work.
Customized Proposal Generation
The system assembles complete proposal decks with extracted data, generated narratives, and custom visuals-ready for final review.
Workflow Automation
Google Workflows orchestrates the entire process, ensuring consistency and enabling parallel processing of multiple RFPs.
Results
The transformation delivered:
- Dramatically reduced manual effort and response time
- Consistent design, structure, and tone across all proposals
- Eliminated subjective bias in proposal creation
- Streamlined customization with minimal revision cycles
“Elastiq's implementation of GenAI holds the promise to be a game-changer for our RFP response process.”
The Competitive Advantage
In media sales, speed wins. The ability to respond to RFPs in minutes rather than days means:
- More opportunities pursued with the same team
- Faster iteration based on client feedback
- Better win rates from consistently high-quality proposals
- Team focus shifted from mechanical work to strategic thinking
Conclusion
By combining document AI, large language models, and image generation, Elastiq transformed a manual, multi-day process into an automated, minutes-long workflow. NGLmitu can now compete more effectively for every opportunity while maintaining the quality and consistency their clients expect.