Executive Summary
NGLmitú, a leading North America-based Latino media and entertainment company, sought to streamline their request for proposal (RFP) response process. As part of a pilot project, Elastiq developed a Generative AI-powered solution that automated key tasks from their workflow, improving efficiency, accuracy, and consistency.
This pilot project proved that the turnaround time for responding to an RFP can be changed from days to minutes and ensured that all responses followed a common design, structure, and tone, enhancing branding and messaging consistency.
Client Profile
NGLmitú is a renowned media company connecting advertisers with US-based Latino audiences. They specialize in providing in-language, in-culture, and in-context media solutions.
Business Problem
NGLmitú’s manual process for handling RFPs was time-consuming, labor intensive, and difficult to maintain consistency. It involved multiple steps, including:
- Extracting data from RFP documents (PPTX, XLSX, DOCX)
- Populating an RFP intake form
- Media planning
- Creating an RFP responses which consisted of a finalized Media Plan spreadsheet and a Proposal deck
Elastiq's Solution
Elastiq developed a generative AI-powered pilot solution that:
- Extracts data: Automatically extracts relevant data from RFP documents and intake form, such as campaign objective, budget, target audience, and key messaging.
- Generate key narrative: Utilizes Gemini on Google Cloud Vertex AI to generate the key narrative for the RFP response based on RFP context, Media Plan, and NGLmitú’s brand guidelines.
- Creates product images: Extracts relevant images and metadata from RFP documents, the brand website, Google image search and uses that to Generate relevant images for the RFP response using Google’s Imagen-3 model from Vertex AI.
- Generates proposal decks: Creates customized proposal decks, incorporating extracted data, generated narrative, and generated product images.
- Automated Workflow: Automates the RFP workflow using Google Workflows, making it easier to manage and organize the workflow.
“Elastiq’s implementation of GenAI holds the promise to be a game-changer for our RFP response process. Once the pilot is fully scaled into production, we expect it to substantially improve the quality and consistency of our proposals and free up our teams to focus on more strategic work.”
Ben Leff, COO, NGLmitú
Results
- Increased efficiency: Demonstrated the ability to significantly reduce manual effort and time spent on RFP responses. As part of this pilot, we automated the generation of the first set of slides in the proposal deck, showing the potential to reduce RFP response times from days to minutes.
- Consistency: All responses now can follow a common design, structure, and tone, removing the bias and subjectivity of who’s working on the proposal and ensuring consistent branding and messaging.
- Streamlined customization: Allows for streamlining of re-design or updates to proposals with limited back and forth, providing greater customization options.
Conclusion
Elastiq’s generative AI-powered pilot solution demonstrated the potential to significantly reduce RFP response times from days to minutes, and transform NGLmitú’s process, enabling them to deliver high-quality proposals in a more efficient way.
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