Trust-worthy and Tasteful AI Content Generation

Reduce Time by 100x and Cost by 10x

Executive Summary

Artnet, a leading online art marketplace, faced a bottleneck: manually creating artist biographies (bios) for their vast database. Partnering with Elastiq, they implemented Elastiq Compose, an AI-powered content creation platform on Google Cloud. 

This solution dramatically increased the speed of bio generation, allowing Artnet to publish more bios and boost artist discovery on their platform. 

It also reduced costs by a staggering 10x. All generated bios adhere to Artnet’s writing style, maintaining consistency and quality across the board.

Client Profile

Artnet is a major player in the online art market, connecting buyers, sellers, and art enthusiasts worldwide. Their comprehensive platform offers a vast database of contemporary artists, artworks, auctions, art fairs, and news. Artnet is dedicated to fostering a vibrant and transparent art market through innovation and technology.

Business Problem

Artnet is both an online art marketplace as well as a publisher. Rich biographies attract a premium inventory of potential buyers interested in the artists and their art work. This premium inventory attracts advertisers that want to advertise on artist bio pages (say art galleries carrying that artist’s artwork) as well as provides top of the funnel to Artnet’s e-commerce business.

Imagine someone reading Picasso’s bio – they’re likely interested in acquiring a Picasso piece. Artnet, however, lacked sufficient bios due to the manual content creation process.

Artnet possessed a database with artist names and their basic information. However, enriching bios with details like career highlights and achievements required extensive research from various sources. 

The manual process posed a significant bottleneck, leading to three key challenges:

• Time: Creating a single bio manually could take multiple days. With over 100,000 bios to generate, the manual process would have been extremely time-consuming and unsustainable.
• Cost: Manually generating bios was expensive, as it required dedicated resources for research and content creation.
• Inconsistent Style: Even with standardization efforts, individual authors’ styles would inevitably vary, leading to inconsistencies and a less cohesive user experience.

These limitations hampered Artnet’s ability to showcase their artist pool and drive traffic and sales to e-commerce.

Elastiq Solution

To address these challenges, Artnet partnered with Elastiq and implemented Elastiq Compose, a platform that automates content creation tasks using AI, such that every single fact is grounded with source citations. Leveraging the scalability and reliability of Google Cloud’s infrastructure, this solution delivered several key benefits:

• Faster & Automated Research: Elastiq Compose gathers information from Artnet’s database and client approved reliable sources to generate comprehensive bios. It implements identity resolution to match the subjects (artists) across various data sources. 
• Grounding every word in the response: By sourcing information from reputable sources Elastiq Compose ensures the accuracy and credibility of the generated content, linking each fact to its origin using source tags. This addresses the core issue of trust in AI-generated content by grounding every word and eliminating the risk of AI hallucinations. 
• Style Transfer: The solution learns the writing style from hundreds of past human-written biographies and uses that learning to adhere to Artnet’s specific writing style. This further enhances the quality and credibility of the bios generated by the platform.
• Streamlined Workflow and process tracking: Artnet simply provides artist names and key attributes like birth date, place etc., and Elastiq Compose handles the research, content creation, and even the process to upload the bios to CMS, seamlessly as part of its workflow orchestration engine. A user-friendly interface displays the status of each bio (Completed, In-progress, Failed) with reason for failures, ensuring transparency.
• Deployment & Scalability: The solution is deployed using Google Cloud’s managed services which provides auto-scaling. This ensures the solution can handle future workloads efficiently. 

Results and Impact

The partnership with Elastiq yielded significant benefits for Artnet.com:

• Operational Efficiency: This process of researching and generating bios was previously extremely manual. What took days to complete, now takes a few seconds. This provides a 100X time-saving and a 10X cost-saving for bio generation.
• Incremental opportunity: By adding artist biographies to artist pages that were previously missing this information resulted in 54% more page views. This results in a higher top-of-the-funnel premium inventory for e-commerce as well as a larger premium inventory for advertisers that advertise on these artist bio pages.
• Trustworthy & Tasteful writing: The system ensures consistent bios by learning from and adhering to the writing style of Artnet. Grounding each word in factual source citation eliminates hallucination, guaranteeing complete trust in AI-generated content. This level of accuracy fosters user confidence and strengthens Artnet’s reputation as a reliable art information resource.

Conclusion

By partnering with Elastiq, Artnet transformed the process of creating artist bios using AI. This not only provides operational efficiency but also strengthens their position as a leading source of reliable art information.

Artnet was able to publish content faster, resulting in higher impressions on their artist bio pages. This helped them build a larger premium inventory for their advertisement and e-commerce business.

Tired of manual content creation? Contact us to discuss how Elastiq Compose can help you generate trust-worthy and tasteful content.